Taking Care of What Matters
Mississippi State President Mark E. Keenum speaks with MSU leaders during a campus celebration that emphasized the university’s newest brand tagline, “Taking Care of What Matters.” The president also introduced Transforming MSU, MSU’s new strategic plan that reimagines the role and impact of a national university in solving some of the world’s most critical challenges. The new tagline is one part of MSU’s new branding effort designed to champion its accomplishments and aspirations.
Photo by Megan Bean
