Fostering an environment of innovation and creativity and inspiring students to be successful in a fast-paced and changing world are goals that Mississippi State President Mark E. Keenum said are in line with the universityâs vision. Keenum spoke at MSU's "Investing in Innovation" conference April 5 to a crowd of student entrepreneurs, faculty researchers, patent and trademark holders, business advisors, and others who gathered for a day that culminated with cash awards to student business plan competition winners. The day also included an intellectual property showcase, student elevator pitches, and several break-out sessions.